A friend has asked me to help with his retail business email newsletter. I'm looking for resources and ideas for producing effective newsletters in the year 2017. My friend owns a niche retail business and also offers classes and special events related to the business. The business is 20 years old and well-established, and he sends out a weekly newsletter that focuses on the schedule of upcoming classes and events. It's managed by a program similar to MailChimp and updated weekly but he's not the techiest guy and it's been a low priority. I'd like to help him make the most of the newsletter, even if it it doesn't all get implemented at once.
There are about 300 active subscribers and right now he's more interested in better engaging the current subscribers rather than simply expanding the list.
My goal right now is making sure it meets the standards of one created today but a lot of resources seem more about SEO when I'm looking at a sidebar with a list of info that's a static graphic instead of links to that info.
Also, I've got free reign to play around with the design. I have professional web and graphic design experience but if there are resources specific to email newsletters These days those would be great, too.
There are about 300 active subscribers and right now he's more interested in better engaging the current subscribers rather than simply expanding the list.
My goal right now is making sure it meets the standards of one created today but a lot of resources seem more about SEO when I'm looking at a sidebar with a list of info that's a static graphic instead of links to that info.
Also, I've got free reign to play around with the design. I have professional web and graphic design experience but if there are resources specific to email newsletters These days those would be great, too.